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New Channels = New B2B Challenges: Connecting with Consumers in an Omnichannel World – Part One & Two

Existing sales channels are evolving while new channels are emerging. Learn from the latest trends and best practices in retail, regardless of what industry you are in, and maximise the opportunity to grow your business in challenging economic times.

Omnichannel consumers want to use different channels simultaneously (mobile internet devices, computers, bricks-and-mortar, catalogues) and companies need to be able to track these customers across all channels, not just one or two. This means the same database of products, prices and promotions with one consistent brand.

During this webinar your will understand more about how consumer trends are impacting your B2B supply chain networks and programmes, and some of the creative ways in which your company can respond.

Click here to view PDF version of slides

Click here to read the white paper ‘Omnichannel Considerations for the Purchase Order Process’

During this second webinar, a speaker from Nordstrom shares their omnichannel experience, highlighting their successes and lessons learnt on the journey to building a world-class direct-to-consumer experience. Best practices for becoming a winning omnichannel brand are also explored.

Click here to view PDF version of slides

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