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Enhancing Customer Centric Supply Chains

In June of this year SCM World and Martin Christopher, Emeritus Professor of Marketing and Logistics at Cranfield School of Management, conducted a global survey of 819 cross-industry senior executives to gain an understanding of how organisations are exploiting the opportunities for collaborative working through adopting B2B e-commerce solutions. View this webinar, led by Martin Christopher, to hear the results of this very significant survey along with his analysis.

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