E-commerce Integration Keeps Irwin’s Bakery Orders Rising 28th Nov 2008

Preston, United Kingdom— November 24,  2008  Freeway Commerce Ltd, an Inovis company and specialist in EDI and e-commerce integration, today announced that Irwin’s Bakery has selected Spectrum Enterprise to manage supply chain communications across England and Northern Ireland with leading grocery retailers, such as Tesco, Sainsbury’s, Asda and Musgraves.

The rollout of Spectrum Enterprise has allowed Irwin’s Bakery to improve the functionality of its EDI platform, enabling the organisation to track and manage customer data more effectively, and ensuring that it has a scaleable solution capable of supporting future growth. Spectrum Enterprise will also guarantee that orders received by EDI are imported into Irwin’s Bakery’s Lawson M3 ERP application so that the correct products are delivered to the right customers, reducing the amount of time employees need to spend manually importing and updating data.

 “Accuracy of data is vitally important to our business, so our EDI system must be easy to operate and manage, as well as be available to the entire business on-demand,” said John Brennan, EDI Specialist, Irwin’s Bakery. “We cannot afford to disappoint our retail partners with incorrect deliveries for both financial and reputation reasons. Spectrum Enterprise helps us avoid this potential problem by keeping our data accurate and available; in addition, it is based on a low fixed-cost price plan which means we can predict our EDI budget into the future, giving us real peace of mind.”

 Based on the Inovisworks Value Added Network (VAN), Spectrum Enterprise ensures that Irwin’s Bakery can receive orders from retailers in any of the required message types used by these organisations. The system can also grow with Irwin’s Bakery into the future, as new partners can be added easily to the system.

 “Retail suppliers across the UK are under pressure to ensure they can deliver the right goods at the right time to the right place. This requirement is leading organisations to look at next-generation EDI solutions that can reduce the inaccuracies of traditional manual data input by integrating orders directly into back-end office applications,” said Paul Kaye, Sales Director, Freeway Commerce. “Spectrum Enterprise enables suppliers to face these challenges head on, improving efficiency and reducing the time spent overseeing and managing EDI operations which ultimately leads to better business relationships and increased growth.”

About GXS
GXS is the world’s leading provider of B2B e-commerce solutions. The company’s software and services simplify and enhance how networks of businesses integrate business processes and collabourate among trading partners. Organisations worldwide, including more than 75 percent of the Fortune 500, use GXS solutions to extend their supply chain networks, optimise product launches, automate warehouse receiving, manage electronic payments and gain supply chain visibility. Based in Gaithersburg, Maryland, GXS has operations and offices around the world. For more information, see http://www.gxs.co.uk, http://blogs.gxs.com/ and http://twitter.com/gxs.

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Media Contact:
Denise Oakley
Marketing Programmes International, GXS
Tel: +44 (0) 1932 776408 / +44 (0) 7768 537 481
denise.oakley@gxs.com